Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.

* The biography of an idea - that many of today's problems are as volatile as epidemics and can 'tip' and change radically at any point

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With first-chapter allusions to martial arts,"flow","mind like water", and other concepts borrowed from the East (and usually mangled), you'd almost think this self-helper from David Allen should have been called Zen and the Art of Schedule Maintenance .

Not quite. Yes, Getting Things Done offers a complete system for downloading all those free-floating gotta-dos clogging your brain into a sophisticated framework of files and action lists--all purportedly to free your mind to focus on whatever you're working on. However, it still operates from the decidedly Western notion that if we could just get really, really organised, we could turn ourselves into 24/7 productivity machines. (To wit, Allen, whom the New Economy bible Fast Company has dubbed"the personal productivity guru", suggests that instead of meditating on crouching tigers and hidden dragons while you wait for a plane, you should unsheathe that high-tech sabre known as the mobile phone and attack that list of calls you need to return.)

As whole-life-organising systems go, Allen's is pretty good, even fun and therapeutic. It starts with the exhortation to take every unaccounted-for scrap of paper in your workstation that you can't junk. The next step is to write down every unaccounted-for gotta-do cramming your head onto its own scrap of paper. Finally, throw the whole stew into a giant"in-basket".

That's where the processing and prioritising begin; in Allen's system, it get a little convoluted at times, rife as it is with fancy terms, subterms, and sub-subterms for even the simplest concepts. Thank goodness the spine of his system is captured on a straightforward, one-page flowchart that you can pin over your desk and repeatedly consult without having to refer back to the book. That alone is worth the purchase price. Also of value is Allen's ingenious Two-Minute Rule: if there's anything you absolutely must do that you can do right now in two minutes or less, then do it now, thus freeing up your time and mind tenfold over the long term. It's common sense advice so obvious that most of us completely overlook it, much to our detriment. Allen excels at dispensing such wisdom in this useful, if somewhat belaboured, self-improver aimed at everyone from CEOs to football mums (who, we all know, are more organised than most CEOs to start with). -- Timothy Murphy

The greatest motivational book of all time! Napoleon Hill's thirteen step programme will set you on the path to wealth and success. Think and Grow Rich reveals the money-making secrets of hundreds of America's most affluent people. By thinking like them, you can become like them.

A guide to luxury lifestyle design. It teaches: how the author went from $40,000 dollars per year and 80 hours per week to $40,000 per month and 4 hours per week; how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want; how blue-chip escape artists travel the world without quitting their jobs; and, more.

Asking questions about human motivation and living and reaching some conclusions, this book aims to be at the heart of things we see and do and the subjects that bedevil us: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams.

This style manual offers practical advice on improving writing skills. This 'little' book can help students communicate more effectively, showing them how to enliven their sentences, put statements in the positive form and write in a clear and simple style.

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