Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? This book explains how you too can master the inner game of money; and shows you how childhood and family experiences and inner mental attitudes shape your view of money.

As it becomes increasingly associated with impressive corporate gains realised in recent years by companies ranging from Virgin and Rolex to Daewoo and Volvo,"branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well- known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write."If you can build a powerful brand you will have a powerful marketing programme. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so- successful-- branding efforts undertaken by a number of high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as"The Law of Expansion","The Law of Contraction","The Law of Consistency", and"The Law of Mortality". While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. -- Howard Rothman, Amazon.com

Describes the developments in record deals, copyright, various technologies and film music. This title offers advice on how to navigate your way through the ins and outs of songwriting, music publishing, merchandising and performing.

Building on the accumulated wisdom of applied kinesiology (diagnostic muscle-testing to determine the causes of allergies and ailments) and behavioral kinesiology (muscle-testing to determine emotional responses to stimuli), this book takes muscle-testing to the next level.

A new edition of this best-selling book. Your Best Year Yet is the perfect guide to help you realise goals and overcome last year's limitations. The proven methods in the book will make this year into the most successful ever.

Royal Navy Officer Admiralty Interview Board (AIB) Expert advice including insider tips.

"What has earned Louise Hay her immense and well-deserved popularity is her courage. Long before anyone else, she was brave enough to say that no disease is insurmountable, given our infinite ability to replenish life from within. Medical science is beginning to corroborate her intuitions about the power of healing, which she splendidly sets out in this new book.

This book provides a step-by-step method for negotiation that aims to ensure that satisfactory agreement is reached with even the most intransigent people. The author also co-wrote 'Getting Past Yes'.

A guide for artists about how to set up and run successful businesses

Napoleon Hill, America's beloved motivational author, devoted 25 years to find how the wealthy became that way. This book offers 13 steps that constitute Hill's formula to: achieve your goals; change your life, and join the ranks of the rich and successful. It provides examples of men and women who exemplify the principles that Hill promulgated.

Suitable for those who work with others on participatory learning and change, this title covers topics such as getting started, seating arrangements, forming groups, managing large numbers, helping each other learn, analysis and feedback, dealing with dominators, evaluation and ending, coping with horrors, and common mistakes.

The original and bestselling leadership book! Sun Tzu's ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict.

Is the highlight of your day is a glass of wine at the end of it? Do you dream of changing your life, but you're not sure how? This title provides smart and sensible advice from remarkable women that will give you the confidence and inspiration to finally take action and start reaching for your dreams.

Explores such issues as why our brains feel so taxed, and how to maximize our mental resources; why changing behavior is so difficult - and how to make it less so; why focusing on problems doesn't seem to create the desired change; and how concentration and focus change the brain, and how to maintain energy and productivity at work.