A happy recommendation

<br /><br />A very easy-to read guide to search engine optimization. I particularly liked the case study which is used in the book, to show you how do apply the recommendations to a real site. In places, the concepts can be quite complex, so the case study was really helpful.<br /><br />Don't waste your time with other books (I, have read them all), my business is now flying since finding this one. <br /><br />real practical help, and a great read.<br />

A Great Resource

This is a fantastic resource for anyone just starting to get to grips with e-pr. Full of ideas of how to make the best use of the internet to drive your public relations campaign.<br /><br />However, it is very Americanised and, unless it is updated yearly, it is unlikely to keep up with the fast pace of the net.<br />

Making websites work. E-Commerce book of the year 2005?

Why do website conversion rates remain at a gloomy 2-5 per cent?

"Call for Action" focuses on how we can improve the conversion rates. Not from a technical or academic or conceptual standpoint. Instead it takes a rare PRACTICAL and down-to-earth approach on how to improve conversion rates to improve sales and thus profits.

What is CONVERSION? Virtually all websites have a persuasive purpose; to get someone to subscribe, to register, to inquire or to buy something. And if all we get is 2-5 per cent conversion, we ought to review our website. Do we offer a product or service that could meet the needs of more than 2-5 per cent of the market? Can visitors find that, solution on the website? Do they understand our offer's value? Was it made at the right time? Are we sure they're coming back?

NAVIGATION is the biggest challenge websites face, the authors argue. The issues are: What to do with the traffic once it lands on the website? How to get visitors to take the first action and click deeper? And once there, how to induce visitors to click to the next step, and the next, and the next?

The fundamental idea is that a PERSUASIVE ARCHITECTURE links a visitor's buying experience to our company's sales process. It bridges the buy/sell process in a measurable way. If you can influence visitor behaviour and empathize with visitor motivations, you can influence results to provide a better experience and more frequent, effective conversions.

The book is filled with illustrative screen dumps of websites (before and after a change). This is a great benefit of such a how-to field book on e-commerce improvements. In my opinion, most e-commerce sites can recover the book's cost price in a few days just by following one or two of the practical suggestions in the many diverse case studies.

The primary focus of this book is e-Commerce. The key messages on conversion, however, are important to anyone running a large website.

This is a rare book. I've been involved in e-commerce since 1997 and read many interesting books on this topic. But I've never found such a practical approach to optimising e-commerce web sites as this one.

The brothers Eisenberg call themselves"wizards of web". I agree and hope my existing and future competitors don't read and act on this book. These secret formulas to improve online results are very effective, indeed.

If you're looking for a conceptual e-commerce theory, please look somewhere else. This is about the nuts and bolts about making money with an e-commerce web site. If you don't have or don`t plan to have such a website; forget about this book. Then it's a waste of time.

I also recommend Jakob Nielsen's books on web usability and Steve Krug's easy-to-read"Don't make me think".

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

Excelent book on on line marketing and web analitycs

Avinash has written a book that covers in depth everything related with web analytics from the perspective of an user centered web management and marketing. Excelent reference book to undestand what are users doing in your web in qualitative terms not just as a"clickstream" of numbers in a list.<br /><br />A must if you want to learn what web analytics really is. <br /><br /><br />

Great Book, Good Knowlege, Great Read

I've read many books on pay per click (ppc) advertising and found book this by far the easiest to read/understand. It's well paced and has the human touch, felt more like a conversion than reading an AdWords manual.<br /><br />Great book & even comes with a companion site for even more knowledge.<br />

Well Written, Well Presented

Stephen Few nods more than a little to Edward Tufte when it comes to approaches to visual and information design, and this book is both a highly informative and pleasant read for that. While not quite in the same league as one of Tufte's works, Information Dashboard Design is refreshingly devoid of waffle and mere personal opinion. The design principles he identifies are not hard to grasp, and the theory and rationale for them is very well argued and presented. Few's invention of the"bullet graph" also ensures his place alongside Tufte in the field of information design.<br /><br />We can only hope that his ideas will now catch on, and that the awful drek that infests the vast majority of dashboard designs by even the largest of vendors will be swept away forever. If I never see another big shiny gauge again, it will be too soon.<br /><br />

Disappointing

Hhmm, I must say, I did not like this one very much. I think it is not a bad book at all, but it does not really deliver what it promises. At least I exspected a whole different information!

The book is really written for people who do not know ANYTHING about the internet and about marketing. It explains the plain basics about how important it is these days to have a webpage and how you can bring your business forward if you have web presence.
It did not teach me anything about Internet marketing that I did not know, and I do not know much to be honest. I just started in this business of marketing, and although it is a lot of fun, I would love to have more information in a book.

This book tries to explain to much, that you really do not want to know, it explains how to get a webpage, how to decide if you need a webdesigner or not and stuff like that.

It does not offer any information about blogs, e-zines, newsletters, adsense, adwords, mailing lists and so on.

I was very disappointed. Perhaps it is a good book for someone who is thinking about going into the web without knowing anything about it, but, I do not really think there are that much of this kind of people around.

A step-by-step strategy without the nonesense

Initially I was searching for a book about how to develop a simple website for my partner's decorating business. Having never done this before, I was attracted to 'Internet Riches: The Simple Money-making Secrets of Online Millionaires' because the synopsis made it sound so easy to do, though I admit I was expecting a book with lots of hot air and of little practical use.<br /><br />I was very pleasantly surprised when I read the book. In fact,I was so excited that I started a book of ideas (recommended by the author, Scott Fox) immediately and have ended up with such a raft of ideas for ME to make money that I don't have the time to develop a website for my partner's business (sorry Mick!).<br /><br />Don't let the American examples in the book put you off - the internet is the same both sides of the pond and UK versions of everything referred to in the book are readily available with a bit of Googling. Anyway, the simple step-by-step guidance would probably apply to any country.<br /><br />Mr Fox has a unique way of connecting with his readers, as though they know him personally, creating trust and inspiration. His book is straightforward and full of information that even a British grandmother can follow, without all the padding that often fills self-help books. Every time I turn a page I find many ideas on how best to create my perfect e-business.<br /><br />In all, if you want to be an Internet Entrepreneur - buy this book. If you are only remotely interested in setting up a website - still buy this book. You might find that it takes you somewhere you weren't expecting it to!<br /><br />

Boring, Boring, Boring!

Sure this book gives you the facts where the author knows them but with Larry and Sergey well known for not often giving interviews or much away there really isnt much you couldnt find with a bit of good web research. The biggest disappointment is that book is written in such a boring and uninvolving way with zero entertainment value. Has to be one of the worst books I have ever read!

An indispensable guide to MOSS

No matter what your technical skills or experience with SharePoint technologies this book has something for you. Written by Bill English, the foremost expert on SharePoint there is, it provides a straight forward and practical guide to deploying, maintaining, tuning and migrating Microsoft SharePoint Server 2007. The approach taken is a practical guide, with details of potential sticking points. <br />The included CD includes a pdf version of the book so it is always available when you need it. <br />

I liked this book

I bought this book for a friend, had a read through, and liked it.<br />A good reference guide for UK Ebayers and should be kept within reach for both newbies and more experienced sellers.<br />Don't make the mistake that this book will give you a business, good advice is to get a business idea and buy books like this to give you the information to exploit your idea.<br />Worth the asking price...recommended.

Down to earth and easy to read: a wonderful guide

The book covers very much everything you need to think of when starting your own business. From project management to accounting, Jim Smith uses clear language and several examples from his own company, in helping you to assess strenghts and weaknesses of this or that option when starting a small web design business.<br />It is very helpful if you're thinking to make some money out of web design, even if only as a freelancer. The book gives a full perspective on client relationships, including complete contracts, payment schedules and business plan templates.<br />The legal details are US-specific, so it might not be so hepful for non-US based businesses. Still, a good buy.

Excellent technical introduction (or update guide) for WSS 3.0 and MOSS 2007

Finding a good book for SharePoint Products and Technologies (SPT) was more challenging than I thought. But look no further! <br /><br />This book was written by a group of SharePoint experts and it provides a thorough technical overview of both WSS and MOSS yet remains easy to read. This book is aimed at Administrators but may be very useful for developers too who want to look at the bigger picture. I can highly recommend it as it covers everything I was looking for:<br /><br />- functionality provided by WSS and MOSS<br />- difference between Windows SharePoint Services (WSS) and Microsoft Office SharePoint Server (MOSS)<br />- changes compared to the previous versions (2003)<br />- benefits of the changes, incl examples<br /><br />But judge for yourselves - here is the table of contents:<br /><br />Chapter 1: Introducing Microsoft Office Sharepoint Server 2007<br />Chapter 2: Changes in the WSS Architecture<br />Chapter 3: Installing SharePoint 2007<br />Chapter 4: Configuring a Multiserver Farm<br />Chapter 5: Designing SharePoint Sites<br />Chapter 6: Understanding the Datasheet and Explorer Views<br />Chapter 7: Applying Templates, Page Layouts, and Themes<br />Chapter 8: Creating Web Parts<br />Chapter 9: Creating and Managing Document Workspaces and Libraries<br />Chapter 10: Creating and Managing Meeting Workspaces<br />Chapter 11: Creating and Managing Discussions<br />Chapter 12: Creating and Managing SharePoint Groups and Users<br />Chapter 13: Creating and Managing Picture Libraries<br />Chapter 14: Creating and Managing Lists<br />Chapter 15: Business Intelligence and SharePoint<br />Chapter 16: Sharing Contacts and Meetings with Outlook<br />Chapter 17: Creating, Editing, and Managing Word Documents with SharePoint<br />Chapter 18: Creating, Editing, and Managing Excel Documents with SharePoint<br />Chapter 19: Creating in SharePoint Designer 2007<br />Chapter 20: InfoPath and SharePoint<br />Chapter 21: Designing SharePoint My Sites<br />Chapter 22: Applying Security to Your SharePoint Site<br />Chapter 23: SharePoint Administration<br />Chapter 24: Upgrading from SharePoint Portal Server 2003<br />Chapter 25: Using Server-Side and Client-Side Web Parts<br />Chapter 26: Using SharePoint Web Services<br />Chapter 27: Using SharePoint Server for Search<br />Chapter 28: Using the SharePoint Object Model

A book providing instant ROI

It only took me three evenings to read this book. This book is catchy, it has coherency and is very well written. It contains numerous tips and has a lot of clarifying images.<br /><br />Don't expect the full story about web analytics and how to interpret figures and metrics provided by Google Analytics. And I guess this wasn't the true purpose of the book. Web Analytics is quite difficult. It can't be explained on paper.<br /><br />But you can surely expect an excellent in-depth overview of Google Analytics and how to properly collect and find actionable data in the generated reports. <br /><br />After a first reading, this book remains highly valuable. I'm sure I will use it a lot as a reference book (with a handy index). Therefore, I suggest a hard cover for the next issue. A special edition for the fans? <br /><br />If you're interested in the measurement side of online marketing, this book is highly advised. I've you like to learn more, if not everything about the Web Analytics power tool of Google, this book is a must read. You will not regret it. <br /><br />It is a recipe for a growing enthusiasm for Google Analytics and Web Analytics. Brian Clifton gives you a long enduring ROI with his book. Five thumbs up for that!<br />

A marvellous and exciting book

I began this book with some good, vague ideas about the kind of e-commerce website that I wished to write and build. By the time I had finished it, I had not just a tight and excellent strategy, but also the tactics to back it up. The book is very well written indeed. It promises and delivers a formula for web-writing that sells. It also excited me. It was like having an expert by my side who prompted me to ask questions. The net result? I felt stimulated into developing the core formula for myself. By the end, I was running with the ball. A fantastic book.

Ideal guide for a new ebay user intending to sell.

I found this book an ideal introduction to eBay as a user who had very little experience and wished to sell items. Reading over such a book before becoming an eBay seller unsurprisingly saves time in the long run, and makes the system of eBay and all of the features familiar to you. <br /><br />The book is sectioned up into five main parts. The first is introductory of course, and explains the whole concept of eBay. The second section is about buying on eBay, which many people easily learn without the aid of a book, though it does no harm whatsoever to read over this chapter even if you have plenty of experience buying on eBay, as it may give you some good ideas to facilitate the process in the future, and as a budding seller it will remind you of the perspective of your customers. The third part is a large section on eBay selling. Selling is of course more involved than buying on eBay, due to the increased responsibility involved. It is not however difficult to set up, and this book was at its most useful to me at this point as it pointed out a sensible order in which to go about this, such as the preparations to be made and what you will need for the next step in regestering as a seller, (such as a pen and paper if you need to receive a land-line confirmation call during registration). Ebay shops are also introduced in this section, and the information in this book will allow you to decide if an eBay shop would be a good investment to you and if it would be appropriate for what you are selling. Parts four and five explain the additional features and recommended good conduct on eBay respectively. For more advanced advice, the 'For Dummies' book on starting a business on eBay.co.uk is a logical next step.<br /><br />Overall this book is a comprehensive introduction for the eBay user who is somewhere on the scale of novice to"some experience". For any eBay users who consider themselves to be experienced but who have not read a book like this that summarises everything, it can scarcely be a bad idea to take a read refresh everything in your mind. I would rate this book 10 out of 10 for its practicality and providing the introduction it was intended to provide.