Tells a story of four characters who live in a maze and look for cheese to nourish them. Cheese is a metaphor for what you want to have in your life - whether it is a good job, a loving relationship, money or a possession. And the maze is where you look for what you want - the organization you work for in, or the family or community you live in.

We are, to use a technical economic term, screwed. The cowboy capitalists had a party with everyone's money and we're all paying for it. What went wrong? And will we learn our lesson - or just carry on as before, like celebrating surviving a heart attack with a packet of Rothmans? This title answers these questions.

This book is renowned as the most comprehensive yet easy-to-use guide to referencing available. Tutors rely on the advice to guide their students in the skills of identifying and referencing information sources and avoiding plagiarism. This new edition has new and expanded content, especially in relation to latest electronic sources.

Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.

Is your workload overwhelming? This volume aims to teach you how to keep a clear head, relax and organize your thoughts while implementing the organizational methods taught in the book, which include planning and progressing projects, reassessing goals, and overcoming feelings of anxiety.

This style manual offers practical advice on improving writing skills. This 'little' book can help students communicate more effectively, showing them how to enliven their sentences, put statements in the positive form and write in a clear and simple style.

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: For Blink , Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell's major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls `thin-slicing'. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.



Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about people's appearance—their size or shape or color or sex—that can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.



Gladwell's conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. -- Larry Brown END

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. -- Sharon Griggins

Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

The original, best-selling blockbuster which has transformed businesses world-wide.

Stop trying to do everything on your 'to do' list - learn how to focus on the most important things and make sure they get done.

Colleges and universities may have different systems, but the basic principles for planning research are the same. This book aims to provide a guide to ways of producing a dissertation with minimum stress and frustration. It covers subject selection, planning, research methods and presentation.