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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
 
 
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

by W. Chan Kim (Author), Renée Mauborgne (Author) "A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports ..." (more)
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RRP: £16.99
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Customers buy this book with Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter