<?xml version="1.0" encoding="iso-8859-1" ?><rss version="0.91"><channel><title>the TOP 100 Books  - Sales &amp; Marketing</title><link>http://www.thetop100books.co.uk/sales_marketing/</link><description>the TOP 100 Books  - Sales &amp; Marketing</description><language>en-gb</language><docs>http://www.thetop100books.co.uk/site_map.php</docs><item><title>Principles and Practice of Marketing</title><description>Principles and Practice of Marketing David Jobber - £43.11</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0077123301/thetoptens1-21/ref=nosim</link></item><item><title>Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy</title><description>Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom - £9.71</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0749465042/thetoptens1-21/ref=nosim</link></item><item><title>It&#039;s Not How Good You Are, It&#039;s How Good You Want To Be</title><description>It&#039;s Not How Good You Are, It&#039;s How Good You Want To Be Paul Arden - £4.41</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0714843377/thetoptens1-21/ref=nosim</link></item><item><title>Cold Calling for Chickens</title><description>Cold Calling for Chickens Bob Etherington - £6.03</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1904879810/thetoptens1-21/ref=nosim</link></item><item><title>Death of a Salesman: Certain Private Conversations in Two Acts and a Requiem (Penguin Modern Classics)</title><description>Death of a Salesman: Certain Private Conversations in Two Acts and a Requiem (Penguin Modern Classics) Arthur Miller - £5.64</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0141182741/thetoptens1-21/ref=nosim</link></item><item><title>Working the Crowd: Social Media Marketing for Business</title><description>Working the Crowd: Social Media Marketing for Business Eileen Brown - £11.73</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/190612471X/thetoptens1-21/ref=nosim</link></item><item><title>Consumer Behaviour: A European Perspective</title><description>Consumer Behaviour: A European Perspective Michael R. Solomon/Gary Bamossy/Soren Askegaard/Margaret K. Hogg - £42.89</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/027371726X/thetoptens1-21/ref=nosim</link></item><item><title>Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall))</title><description>Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall)) Svend Hollensen - £44.31</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273726226/thetoptens1-21/ref=nosim</link></item><item><title>Five Star Service: How to Deliver Exceptional Customer Service (Prentice Hall Business)</title><description>Five Star Service: How to Deliver Exceptional Customer Service (Prentice Hall Business) Michael Heppell - £8.57</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273734385/thetoptens1-21/ref=nosim</link></item><item><title>Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter)</title><description>Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) David Airey - £15.45</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0321660765/thetoptens1-21/ref=nosim</link></item><item><title>Ogilvy on Advertising</title><description>Ogilvy on Advertising David Ogilvy - £9.01</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1853756156/thetoptens1-21/ref=nosim</link></item><item><title>Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR</title><description>Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR Paula Wynne - £7.92</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0857082426/thetoptens1-21/ref=nosim</link></item><item><title>The Trusted Advisor</title><description>The Trusted Advisor David H. Maister/Robert Galford/Charles Green - £8.84</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0743207769/thetoptens1-21/ref=nosim</link></item><item><title>Social Media Marketing All-in-One For Dummies (For Dummies (Lifestyles Paperback))</title><description>Social Media Marketing All-in-One For Dummies (For Dummies (Lifestyles Paperback)) Jan Zimmerman/Doug Shalin - £14.51</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0470584688/thetoptens1-21/ref=nosim</link></item><item><title>Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant</title><description>Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant W. Chan Kim/Ren&Atilde;&copy;e Mauborgne - £15.04</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1591396190/thetoptens1-21/ref=nosim</link></item><item><title>Search Engine Optimization For Dummies (For Dummies (Computers))</title><description>Search Engine Optimization For Dummies (For Dummies (Computers)) Peter Kent - £14.51</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0470881046/thetoptens1-21/ref=nosim</link></item><item><title>The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,)</title><description>The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) David Meerman Scott - £8.39</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1118026985/thetoptens1-21/ref=nosim</link></item><item><title>Designing Brand Identity: An Essential Guide for the Whole Branding Team</title><description>Designing Brand Identity: An Essential Guide for the Whole Branding Team Alina Wheeler - £18.59</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0470401427/thetoptens1-21/ref=nosim</link></item><item><title>Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)</title><description>Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Dave Kerpen - £11.99</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0071762345/thetoptens1-21/ref=nosim</link></item><item><title>Marketing</title><description>Marketing Paul Baines/Chris Fill/Kelly Page - £38.63</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/019957961X/thetoptens1-21/ref=nosim</link></item><item><title>Hegarty on Advertising: Turning Intelligence into Magic</title><description>Hegarty on Advertising: Turning Intelligence into Magic John Hegarty - £11.18</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0500515565/thetoptens1-21/ref=nosim</link></item><item><title>Marketing Communications: Interactivity, Communities and Content</title><description>Marketing Communications: Interactivity, Communities and Content Chris Fill - £40.29</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273717227/thetoptens1-21/ref=nosim</link></item><item><title>Marketing an Introduction</title><description>Marketing an Introduction Gary Armstrong/Philip Kotler/Michael Harker/Ross Brennan - £39.59</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273713957/thetoptens1-21/ref=nosim</link></item><item><title>Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))</title><description>Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) Dave Chaffey/Fiona Ellis-Chadwick/Mr Kevin Johnston/Richard Mayer - £44.29</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273717405/thetoptens1-21/ref=nosim</link></item><item><title>Purple Cow: Transform Your Business by Being Remarkable</title><description>Purple Cow: Transform Your Business by Being Remarkable Seth Godin - £6.02</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/014101640X/thetoptens1-21/ref=nosim</link></item><item><title>The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery</title><description>The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Christer Holloman - £10.19</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1119963230/thetoptens1-21/ref=nosim</link></item><item><title>Exploring Public Relations</title><description>Exploring Public Relations Ralph Tench/Liz Yeomans - £40.54</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273715941/thetoptens1-21/ref=nosim</link></item><item><title>Events Management</title><description>Events Management Glenn Bowdin/Johnny Allen/William O&#039;Toole/Rob Harris/Ian McDonnell - £24.99</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1856178188/thetoptens1-21/ref=nosim</link></item><item><title>Positioning: The Battle for Your Mind</title><description>Positioning: The Battle for Your Mind Al Ries/Jack Trout - £4.87</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0071373586/thetoptens1-21/ref=nosim</link></item><item><title>How I Raised Myself from Failure to Success in Selling</title><description>How I Raised Myself from Failure to Success in Selling Frank Bettger - £5.11</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/067179437X/thetoptens1-21/ref=nosim</link></item><item><title>Building Strong Brands</title><description>Building Strong Brands David Aaker - £6.99</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1849830401/thetoptens1-21/ref=nosim</link></item><item><title>The One Minute Manager - Raving Fans!: Revolutionary Approach to Customer Service</title><description>The One Minute Manager - Raving Fans!: Revolutionary Approach to Customer Service Kenneth Blanchard/Sheldon Bowles - £4.95</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0006530699/thetoptens1-21/ref=nosim</link></item><item><title>Dealing with Difficult People (Creating Success)</title><description>Dealing with Difficult People (Creating Success) Roy Lilley - £6.19</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0749456604/thetoptens1-21/ref=nosim</link></item><item><title>A Technique for Producing Ideas (McGraw-Hill Advertising Classic)</title><description>A Technique for Producing Ideas (McGraw-Hill Advertising Classic) James Young - £3.64</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0071410945/thetoptens1-21/ref=nosim</link></item><item><title>Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity</title><description>Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik - £16.57</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0470529393/thetoptens1-21/ref=nosim</link></item><item><title>Brilliant Selling: What the Best Sales People Know, Do and Say</title><description>Brilliant Selling: What the Best Sales People Know, Do and Say Jeremy Cassell/Tom Bird - £12.99</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273726463/thetoptens1-21/ref=nosim</link></item><item><title>Marketing Management</title><description>Marketing Management Philip Kotler/Kevin Keller/Dr Mairead Brady/Malcolm Goodman/Mr Torben Hansen - £45.49</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273718568/thetoptens1-21/ref=nosim</link></item><item><title>The 22 Immutable Laws Of Branding</title><description>The 22 Immutable Laws Of Branding Al Ries/Laura Ries - £5.96</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1861976054/thetoptens1-21/ref=nosim</link></item><item><title>Wally Olins: The Brand Handbook</title><description>Wally Olins: The Brand Handbook Wally Olins - £6.57</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0500514089/thetoptens1-21/ref=nosim</link></item><item><title>The Innovator&#039;s Dilemma: When New Technologies Cause Great Firms to Fail</title><description>The Innovator&#039;s Dilemma: When New Technologies Cause Great Firms to Fail Clayton M. Christensen - £17.22</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0875845851/thetoptens1-21/ref=nosim</link></item><item><title>The eBay Business Handbook, 3rd edition: How anyone can build a business and make big money on eBay.co.uk</title><description>The eBay Business Handbook, 3rd edition: How anyone can build a business and make big money on eBay.co.uk Robert Pugh - £9.89</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1906659974/thetoptens1-21/ref=nosim</link></item><item><title>The 25 Sales Habits of Highly Successful Salespeople</title><description>The 25 Sales Habits of Highly Successful Salespeople Stephan Schiffman - £3.79</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1598697579/thetoptens1-21/ref=nosim</link></item><item><title>Foundations of Marketing</title><description>Foundations of Marketing David Jobber/John Fahy - £34.19</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0077125606/thetoptens1-21/ref=nosim</link></item><item><title>Confessions of an Advertising Man</title><description>Confessions of an Advertising Man David Ogilvy - £8.83</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/190491537X/thetoptens1-21/ref=nosim</link></item><item><title>The New Strategic Selling: The Unique Sales System Proven Successful by the World&#039;s Best Companies</title><description>The New Strategic Selling: The Unique Sales System Proven Successful by the World&#039;s Best Companies Stephen E Heiman - £21.06</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0749462949/thetoptens1-21/ref=nosim</link></item><item><title>Fusion: The New Way of Marketing</title><description>Fusion: The New Way of Marketing David Taylor/David Miles - £8.83</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1907722351/thetoptens1-21/ref=nosim</link></item><item><title>Buyology: How Everything We Believe About Why We Buy is Wrong</title><description>Buyology: How Everything We Believe About Why We Buy is Wrong Martin Lindstrom - £6.28</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1847940137/thetoptens1-21/ref=nosim</link></item><item><title>The Shipping News</title><description>The Shipping News Annie Proulx - £5.99</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1857022424/thetoptens1-21/ref=nosim</link></item><item><title>Corporate Communication: A Guide to Theory and Practice</title><description>Corporate Communication: A Guide to Theory and Practice Joep Cornelissen - £26.67</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0857022431/thetoptens1-21/ref=nosim</link></item><item><title>Advertising and Promotion: An Integrated Marketing Communications Perspective</title><description>Advertising and Promotion: An Integrated Marketing Communications Perspective George E Belch/Michael A Belch - £42.23</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0071314407/thetoptens1-21/ref=nosim</link></item><item><title>This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success</title><description>This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success Guy Clapperton - £8.83</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1906465703/thetoptens1-21/ref=nosim</link></item><item><title>How Brands Grow: What Marketers Don&#039;t Know</title><description>How Brands Grow: What Marketers Don&#039;t Know Byron Sharp - £22.27</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0195573560/thetoptens1-21/ref=nosim</link></item><item><title>Why We Buy: The Science of Shopping</title><description>Why We Buy: The Science of Shopping Paco Underhill - £8.85</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1416595244/thetoptens1-21/ref=nosim</link></item><item><title>Innovation Management and New Product Development</title><description>Innovation Management and New Product Development Dr Paul Trott - £38.24</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273736566/thetoptens1-21/ref=nosim</link></item><item><title>The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)</title><description>The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) Marty Neumeier - £9.23</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0321348109/thetoptens1-21/ref=nosim</link></item><item><title>Strategic Marketing: Creating Competitive Advantage</title><description>Strategic Marketing: Creating Competitive Advantage Douglas West/John Ford/Essam Ibrahim - £36.95</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0199556601/thetoptens1-21/ref=nosim</link></item><item><title>Permission Marketing: Turning Strangers into Friends and Friends into Customers</title><description>Permission Marketing: Turning Strangers into Friends and Friends into Customers Seth Godin - £5.66</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1416526668/thetoptens1-21/ref=nosim</link></item><item><title>Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas</title><description>Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Richard Bayan - £6.19</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0071467858/thetoptens1-21/ref=nosim</link></item><item><title>The 22 Immutable Laws Of Marketing</title><description>The 22 Immutable Laws Of Marketing Al Ries/Jack Trout - £5.96</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1861976100/thetoptens1-21/ref=nosim</link></item><item><title>Marketing Management</title><description>Marketing Management Philip Kotler/Kevin Lane Keller</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273753363/thetoptens1-21/ref=nosim</link></item><item><title>Google+ for Business: How Google&#039;s Social Network Changes Everything</title><description>Google+ for Business: How Google&#039;s Social Network Changes Everything Chris Brogan - £11.21</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0789749149/thetoptens1-21/ref=nosim</link></item><item><title>The Advertising Concept Book: Think Now, Design Later</title><description>The Advertising Concept Book: Think Now, Design Later Pete Barry - £12.77</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0500514054/thetoptens1-21/ref=nosim</link></item><item><title>Strategic Brand Management: A European Perspective</title><description>Strategic Brand Management: A European Perspective Dr Kevin Lane Keller/Dr Tony Aperia/Mats Georgson - £38.14</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0273737872/thetoptens1-21/ref=nosim</link></item><item><title>Foundations of Marketing</title><description>Foundations of Marketing David Jobber/John Fahy</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0077121902/thetoptens1-21/ref=nosim</link></item><item><title>The Market Maker&#039;s Edge:  A Wall Street Insider Reveals How to:  Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and ... Trading Tactics from a Wall Street Insider</title><description>The Market Maker&#039;s Edge:  A Wall Street Insider Reveals How to:  Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and ... Trading Tactics from a Wall Street Insider Josh Lukeman - £8.84</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0071412743/thetoptens1-21/ref=nosim</link></item><item><title>Introduction to Econometrics</title><description>Introduction to Econometrics Christopher Dougherty - £35.19</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0199567085/thetoptens1-21/ref=nosim</link></item><item><title>D&AD, the Copy Book</title><description>D&AD, the Copy Book D&AD - £22.47</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/3836528320/thetoptens1-21/ref=nosim</link></item><item><title>The Real Mad Men: The Remarkable True Story of Madison Avenue&#039;s Golden Age</title><description>The Real Mad Men: The Remarkable True Story of Madison Avenue&#039;s Golden Age Andrew Cracknell - £8.84</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0857384279/thetoptens1-21/ref=nosim</link></item><item><title>Services Marketing</title><description>Services Marketing Christopher H Lovelock/Jochen Wirtz - £51.85</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0136118747/thetoptens1-21/ref=nosim</link></item><item><title>Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)</title><description>Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) Paul Adams - £11.93</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0321804112/thetoptens1-21/ref=nosim</link></item><item><title>Blackstone&#039;s Statutes on Commercial and Consumer Law 2011-2012 (Blackstone&#039;s Statute Series)</title><description>Blackstone&#039;s Statutes on Commercial and Consumer Law 2011-2012 (Blackstone&#039;s Statute Series)  - £15.12</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0199692459/thetoptens1-21/ref=nosim</link></item><item><title>Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping</title><description>Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping Philip Graves - £13.20</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1857885503/thetoptens1-21/ref=nosim</link></item><item><title>The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites</title><description>The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites Andy Maslen - £9.36</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0462099741/thetoptens1-21/ref=nosim</link></item><item><title>Consumer Behaviour</title><description>Consumer Behaviour Jim Blythe - £45.07</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1844803813/thetoptens1-21/ref=nosim</link></item><item><title>Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself...in 10 Minutes)</title><description>Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself...in 10 Minutes) Bud E. Smith - £6.59</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/0672335557/thetoptens1-21/ref=nosim</link></item><item><title>Digital Marketing: Strategies for Online Success</title><description>Digital Marketing: Strategies for Online Success Godfrey Parkin - £6.19</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1847734871/thetoptens1-21/ref=nosim</link></item><item><title>Google AdWords For Dummies (For Dummies (Computers))</title><description>Google AdWords For Dummies (For Dummies (Computers)) Howie Jacobson/Joel McDonald/Kristie McDonald - £11.87</description><link>http://www.amazon.co.uk/exec/obidos/ASIN/1118115619/thetoptens1-21/ref=nosim</link></item><item><title>International Marketing</title><description>International Marketing Pervez N. Ghauri/Philip R. 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