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Internet Marketing (Paperback)

by Charles F. Hofacker (Author) "The phrase marketing on the Internet is difficult to pin down because so many companies are performing so many different activities that could be described..." (more)
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Review
"The style has much to recommend in terms of price and accessibility. There is much useful, practical content that is not emphasised in other texts. The book is essential reading for those delivering internet marketing modules." (Times Higher Educational Supplement, 2nd March 2001)

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