the TOP 100 Sales & Marketing Books - 11/05/2008
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Sales & Marketing
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41
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The Secrets of Selling: How to Win in Any Sales Situation (Financial Times Series)
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42
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The 22 Immutable Laws of Branding
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Brand management made easy
A really simple and enjoyable book to read and every point is robustly backed up with real life examples of how to do and not to do things.<br /><br />The writer makes the difference between the sucess and failiure of brands seem so simplistic it makes you wonder why on earth companies waste £millions on ideas that have been proven not to work or seriously harm future sales.<br /><br />A real eye opener.<br /><br />43
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The Sales Bible: The Ultimate Sales Resource
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Easy to pick up, simple to understand
I'm a salesman and not a rocket scientist. I have to admit to not being very much of a reader. A newspaper and the occasional sports biography is about as far as I can manage without getting bored. <br /><br />This book is laid out in a simple and easy to follow format that can be picked up, put down, picked up again without any loss of momentum. He knows how to"sell" his ideas by putting everything in short punchy paragraphs that give the biggest possible impact.<br /><br />Yes, the material in most sales books is all very much the same. But isn't that essential true of sales in general. There isn't anything new or any tricks that we don't know, it's all essentially been said before, but this book makes it clear and enjoyable to follow.<br /><br />If you've owned and read any sales books before and you're anything like me you might find that it's difficult to go back to that book after the initial read to follow up on what you read or brush up on some forgotten skill. This book allows you to do just that.<br /><br />Highly recommended, even if the whole 10.5 reasons thing does get a bit annoying after a while.<br /><br />P.S. I didn't read any other reviews so if I'm treading old ground I apologize.44
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The Ultimate Sales Letter: Attract New Customers, Get Face Time, Boost Your Sales (Ultimate Sales Letter)
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Apply the techniques in this book
I have used a number of techniques taught in this book. The problem agitate solve formula is a winner, I applied that plus many more of his strategies including a multi step letter campaign for a client resulting in a 4% response rate as a direct result of implementing what Dan Kennedy teaches in this excellent paperback.45
Review:
Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.
Principles and Practice of Marketing
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Simply Essential
A great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work.Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.
46
Review:
Positioning: The Battle for Your Mind
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Probably the best business book I have read
The authors write very clearly about the blindingly obvious. But like many obvious concepts businesses forget to apply them. The beginning of the book sets the scene nicely by saying that before the 4 P's (product, place, price and promotion) comes positioning. Once you have decided on the position you would like to own then the 4 P's all fall into place. Probably the best business book I have read.47
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Diffusion of Innovations
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Packed With Knowledge!
Why would a villager draw polluted drinking water from a canal where a dead donkey floats instead of using a nearby tap to get clean drinking water? Why did it take hundreds of years for the British Navy to give sailors oranges and lemons when tests had proven that citrus fruit cured the scurvy that killed sailors and left vessels under-manned? Why do eminently sensible things not happen? If you ’ ve ever wondered, this book will give you the answers. It ’ s a thick, heavy, academic tome, but spiced with abundant anecdotes and observations that make it an easy, enjoyable read. This is the rare book that combines solid intellectual content with thought-provoking entertainment. We highly recommend this classic from 1962 to all audiences, but especially those whose business it is to understand and use the social mechanisms through which innovations must diffuse.48
Review:
You will not find"how-to-do-it", or"hands-on" sections, but only suggestions on how to think about a product, how to design it, what customers will think viewing your art-work.
Simply outstanding !!!
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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open your mind !!!
With this book you will learn how to think, plan and design working-advertises. Lots of well-known advertises are analysed in order to understand why the author did all the decisions... what to design, that message you want to trasmit to the viewer and so on.You will not find"how-to-do-it", or"hands-on" sections, but only suggestions on how to think about a product, how to design it, what customers will think viewing your art-work.
Simply outstanding !!!
49
Review:
Visual Merchandising: Window and In-Store Displays for Retail
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Great help for my college course
Bought this book to support me with my college course and it has helped me no end. A superbly well written and practical book that is written from someone 'inside the business'.50
Review:
with the banks. PFI's come in for criticism - it is also good to see the Skye Bridge mentioned here, with interviews with Robbie the Pict. However, Monbiot's 'Guardian' columns and his website hint at the self-important tone which permeates this book - and the constant references to 'we' are especially annoying, as I feel little empathy with middle class bleeding hearts like this author. The importance of the subject matter, however, far outweighs any problems I might have with the writing style, and this deserves to be widely read.
Captive State: The Corporate Takeover of Britain
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Interesting, but over-rated and under-sourced...
This is undoubtedly a very important book, highlighting many of the 'innovative' ways in which British servies have become run in recent years. Local democracy, already strangled under the Thatcher years, has pretty much disappeared under Blairism in the midst of big business money and central control-freakery.with the banks. PFI's come in for criticism - it is also good to see the Skye Bridge mentioned here, with interviews with Robbie the Pict. However, Monbiot's 'Guardian' columns and his website hint at the self-important tone which permeates this book - and the constant references to 'we' are especially annoying, as I feel little empathy with middle class bleeding hearts like this author. The importance of the subject matter, however, far outweighs any problems I might have with the writing style, and this deserves to be widely read.
51
Review:
The Mind/Body Prescription
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worked for me
Reading it thoroughly twice and implementing the recommendations in this book, has helped me address some debilitating RSI related pains which I'd been carrying for more than 6 years.<br /><br />Different strokes for different folks and all that, but for me this book was a winner after spending years and countless £££ trying to treat my symptoms52
Review:
This is one of those books that you hear good things about but is a dissapointment.
Cold Calling Techniques: That Really Work! (Cold Calling Techniques)
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If you've never made a call before...
...it might be useful. I don't want to steal the author's fire but the book simple advises you to say"Hi, this is John Smith and from XXX and I'm calling to book an appointment about...". And that's about it. If your industry doesn't suit that sort of 80 calls a day with a 2% hit rate style (ie any industry other than toner refill) then it's of limited use. Too simplistic.This is one of those books that you hear good things about but is a dissapointment.
53
Review:
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
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I'm sold
Lindsay may have shot himself in the foot by writing this book. By reading Can I Change Your Mind, you will improve massively in the art of persuasive writing. And if everyone in the design/advertising/marketing industry read this, I'm sure Lindsay would soon be sat at home for days on end, waiting for the phone to ring.<br /><br />Great book.54
55
Review:
Chill Out Guide to Successful Selling
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Superb tool for anyone invloved in Selling
Excellent book for reference, hints and tips for selling into the real world. Practical, useful and can be used by Sales Analysts as well as dedicated sales people. A must for the sales professional.56
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Presenting to Win: The Art of Telling Your Story
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Packed with Knowledge!
The lessons in this excellent book should be studied and applied by everyone who has to give presentations. In terms of audience connection and persuasive technique, Abe Lincoln must have known everything here (except, perhaps, the details of PowerPoint). And that ’ s good, because you don ’ t need anything new or fancy to give a great presentation, you just need a message and clear instructions on how to deliver it — so, here they are. The book is cleanly written with pop-out boxes, sample graphics and corporate examples. Anyone who ignores its powerful basic rules will fail at presenting. Failure means boring the audience and leaving them unconvinced and unwilling to hear more. This is your cure for those blues. The book ’ s flaw is the author ’ s tedious self-promotion, but he ’ s a former TV guy, so what the heck do you expect? The bottom line, we attest, is that what he says, you need to know.57
58
Review:
Marketing Genius
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Marketing Genius
Sharp, punchy, powerful perspective on all things marketing interleaved with plenty of real life case studies that rocks along at a real pace. I particularly liked the clarity around the need to appeal to customers as human beings - complete with their moods, attitudes and emotions - who do not automatically respond to certain marketing stimulae in the same way everytime. In this book, Peter captures this complexity however, presents it in manageable, bite-sized, easily digestible format. Clearly a man with a real passion and belief in marketing and a book that contains insights for anyone truly interested in what makes customers tick.59
Review:
It is simply magnificent: compelling examples, involving, witty and (Thank God!) funny prose, and the sort of thinking that makes you realize what is great about advertising and brand planning when it's done well.
If you have any involvement in a brand, you ought to own it. If you are an advertising planner, you ought to be able to recite it.
Brilliant.
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
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The best book on advertising you could read
On the basis that the legendary Jeremy Bullmore's writing tends to be on brands, as much as on advertising, I have NO hesitation in deeming this the best book on advertising I have read: by a LONG way.It is simply magnificent: compelling examples, involving, witty and (Thank God!) funny prose, and the sort of thinking that makes you realize what is great about advertising and brand planning when it's done well.
If you have any involvement in a brand, you ought to own it. If you are an advertising planner, you ought to be able to recite it.
Brilliant.
60
Review:
I am involved in several businesses, none of which have anything what-so-ever to do with chip shops or the catering industry. The beauty of this book is that the concepts discussed are applicable to developing business in any sector. I have since bought several more copies for my friends and colleagues.
As well as containing immensely useful information, I found it to be a very enjoyable read and identified with many of the Yorkshire anecdotes having been to University in Bradford. Highly recommended.
Marketing Judo: Building Your Business Using Brains Not Budget
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Great book ý Buy it now
I purchased a copy at Gatwick airport on the way out to Madrid for a weekend away and had read it from cover to cover by the time I got back on the plane on Sunday afternoon. In fact, I was so impressed I am currently in dialogue with one of the authors, Richard Richardson, concerning buying some mentoring time from him.I am involved in several businesses, none of which have anything what-so-ever to do with chip shops or the catering industry. The beauty of this book is that the concepts discussed are applicable to developing business in any sector. I have since bought several more copies for my friends and colleagues.
As well as containing immensely useful information, I found it to be a very enjoyable read and identified with many of the Yorkshire anecdotes having been to University in Bradford. Highly recommended.
The perfect guide for newcomers
What can I say? This is one of the first really useful guidebooks on selling. Real life examples, useful information and step-by-step coaching on all aspects of selling. What more could you want as a newcomer to the sales profession.