A book to refer to time and again

This is a sumptuous book with an infectous enthusiasm for all things edible and decorative. It has become a firm favourite of mine. It offers loads of ideas of combinations, both formal and informal, which will work in gardens small and large, and the author conveys confidence in her readers' creative abilities which makes you yearn to have a go. She encourages experimentation and letting plants run to flower and seed, with disdain for the rigidly controlled potager. There is a detailed section at the back including 'planning for succession' for year round produce and beauty, and a 'directory' for detailed information on plant requirements and habits. The paper is fine quality and the wealth of pictures are gorgeous. A really lovely book.

Review from a Sales Training expert for SPIN Selling

SPIN Selling was based on research done by Neil Rackham on thousands of salespeople in several countries over an extensive period of time. The results of the research provided an insight into how the best salespeople operate. Like the discovery of NLP in the 1970's then SPIN techniques were already being used in the field, they just hadn't been broken down and named so they weren't being taught as such.<br /><br />Even before SPIN most salespeople knew that they ought to ask questions and listen more ("Two ears, one mouth"!) but many perhaps did not know where to go with their questions to get the most effective results. Rackham for example explains how after speaking with many decision makers he discovered that simple Situation based questions can turn a decision maker off as they feel that they are educating the salesperson. Previously most salespeople may well have believed that these were building rapport!<br /><br />In the SPIN methodology Rackham outlines how the salesperson should progress from Situation questions to Problem questions to Implication questions to Needs questions. This method is well explained and easily executable by someone with reasonable intelligence and a commitment to practising the techniques. The material will need tailoring for the individual and the industry however this would be expected with any methodology aimed at salespeople in general. Purchasing the SPIN Selling Fieldbook at the same time is worthwhile and will certainly help you to do this as it gets you to create your own questions and is full of tests and checks to ensure that you really have understoood the concepts and can apply them.<br /><br />SPIN Selling is in my opinion a MUST READ for salespeople as the vast majority of sales systems in the marketplace today span off from SPIN (despite what some of them might say!). If you haven't got your own copy of SPIN then you should get one and read it.<br /><br />Footnote: Some peoople deride SPIN saying that it is now outdated and has been improved upon. I disagree. True there are other options out there including my own"Ingham Sales System" and these systems are all slightly different with different structuring and key points however... I would still recommend all salespeople to read SPIN. If there were"must-read" texts for salespeople this book would still be in my top 10.<br />

Toby Orr

This is a brilliant book. Its ingenuinity lies in taking a set of complex economic arguments and simply explaining how their application transforms our everyday lives. Anecdotal, lucid ,comprehensible and witty, this is required reading... not for ideologues or theorists, but for absolutely everyone.

Try it

I have read half of the book and I found it very interesting. I do not have selling experience but have read many book about selling. It seems that Rackham has really been working on his book. comparing to other material I have seen this is the best one. so far.

Worth having around

Ive never had much luck with adwords conversions this book put me on teh correct path with some great tricks and tips.<br /><br />Well worth buying

Everything you wanted to know about marketing but were afraid to ask!

As a fledging life coach I must say that the marketing side of the business was the scariest area to contemplate. After looking at Hannahs marketing website and being impressed with that I decided to buy the book. I am very glad that I did. It is presented clearly and concisely with an appropriate amount of humour. You'll need to buy the book to find this out but I suspect not many marketing books mention ducks!!! It is not dry and it is crystal clear that Hannah sure knows her stuff. It has exercises that you can do to build up your plans and work towards your goals. I bought mine from her website and she had kindly signed it, a sign to me that she cares about her business and who she connects with. <br /><br />If you are going to buy one book on marketing for coaches then make it this one.

Packed With Knowledge!

This is a useful guide to one of the hottest subjects in sales: selling solutions, not products. Author Keith M. Eades offers a methodical, step-by-step approach to implementing a conversational approach to selling. The principles underlying"solution selling" are simple and straightforward, and the process is hard to fault, although it demands a great deal of record keeping and charting. The author's explanation of the procedures gets a bit mechanical and jargon-riddled at times. But on the whole, we believe every salesperson is apt to find something of value in this book, even if it's a reminder of what once was known but has been forgotten.

Building Strong Brands

David Aaker is undoubtedly one of the leading authors on Branding; not just in the USA but worldwide. Building Strong Brands contains a strong analytical apperoach, underpinned by extensive academic and business experience.

An excellent quick fix

This book gives excellent up-front tips and strategies ideal for anybody who is stuck in a rut and needs a few ideas. I read this book in 2 days and it had an immediate impact on my attitude and determination. It provides some good hints and tips, all of which are worth a try, and although the book is American, all the advice is fairly generic so it still made sense in the UK market.
This book doesn't explore the sales process or customer transition in any detail, but if you are looking for that little push to get you back on track, then it is definately worth a read.

Something's Fishy

Ever wondered why all the initial, highly-positive reviews of this tome occurred within a fortnight of each other ... and why they were virtually all anonymous?<br /><br />Hmmm, perhaps Peter Knight's Mommy and Daddy thought his career required a boost!?<br /><br />Cynical? Moi?

Truely, these are prophets annointed for our latter days.

As I read these books I am awed by the power to tell a story. How dry as a desert, Adam and Eve's tale was until it sank in that this isn't a fable in some never-never land. This is as real as real can be. I thank God that I never had to go through what they did. I also thank God that He has the authority to reissue HIS books without the need to resurect the dead for their permission or that of the false prophets who gained authority over the original issue in spite of those long dead ancients. John S. Leiren

genius.

I've followed Wally Olins career over the years and was intrigued when he released 'On Brand'. I bought a copy immediately and my first comment would be in agreement with a comment on the back of the book - this is the only book on branding you ever haver have to buy. Intelligent, insightful, compelling, inspiring. Wally knows the industry inside out and this really comes across in every page of the book. Whatever level you're at - student, academic, seasoned marketeer, you can learn from this book.

I look forward to learning more from his next book.

Buy it - it will change your life.

Get this book NOW !

I read about HERD a few months ago ... and I immediately went out and and bought it. I must admit, I almost gave up after the first chapter or so ( a bit long and dry), but thank God I hung in there for WOW does it become fascinating after that ! <br />If you are interested in marketing, business and publicity, get this book !<br /><br />Elinor Barbier<br />www.labondgirl.com / www.iridologiefrance.com<br /><br /><br />

Amazing, better than the rest

I'm reviewing this book because I'm astounded it has no reviews here so far. This book is amazing! I've paid a lot more for similar"lots of logos" books, such as Tres Logos, but the format, design, quantity and quality provided by this book blows them all away. <br /><br />"Logo Design Now" is a nice solid book, clocking in at almost 400 pages, on heavy paper. The cover is made of card and gives the book a very authoritative feel. The spine is also well designed and makes it easy to flick through the book, despite its thickness, and without feeling like you're destroying the binding. An elasticated band is also provided that acts to either help keep the book shut or to mark out pages you're interested in. In any case, it makes the book look more expensive than it is, and certainly cooler than, say, Tres Logos.<br /><br />Unlike most of the other logo books, Logo Design Now devotes the first 140 - 150 pages to highlighting specific logos and rebranding projects, featuring interviews with the companies and designers, and showing the logos in various uses. After this, you move onto the standard arrangement of ten or so logos per page, organized into categories like"Creative Industry","Fashion & Apparel" and"Music". The logos chosen are consistently strong with a definite focus on smaller companies (including Web sites), modern designs, and lots of color.<br /><br />All in all, I'm over the moon with this find.

Tuly Disapointing

I was truly, truly disapointed with this book. Disapointed because you can pick up the same hints and tips on what good writing is from the hundreds of other books that are on sale here on www.amazon.co.uk and the 'Hypnotic' context is just a miserable gimmick.<br /><br />

Highly Recommended!

If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, and doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores. He goes into journalistic detail about established and avant-garde designers, photographers, ad agencies and trend consultants who work side by side to sell image to the public. This is a serious book, complete with the URL's of key Web sites, and profiles of the top designers who create brands. Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style.

Comprehensive and all encompassing

This book is a very comprehensive text, covering a huge number of areas within marketing to an appropriate and strategic level without using any ridiculous marketing lingo. As the pervious reviewer suggests, this book is a very good guide for both students and throughout ones professional career. I would highly recommend this text for professionals and students studying at the Professional Certificate level or above.